Research: Colour Schemes

Choosing the right colour scheme can be quite easy or you can make it easily difficult, it all depends on the tools you use around you. Personally I came to the choice of my colour pellet as I wanted some strong solid colours matched with earthy tones to reflect typical facial hair colours. Something else I had to look into was whether to use white space or a strong graphical background.

My final colour palette consisted of but not limited to the colours below:Colour Palet

These were 4 of the main colours I chose along with the use of white space, which I actually ended up filling with a textured background image. This was done to give a small level of contrast with the content and to add a bit more depth to the images.

Pairing the neutral and warms colours together provided a good contrasting pair to the final image where the viewers eye isn’t too distracted but does have a primary focus point. Also with this assignment we have been using CYMK instead of RGB which actually subtracts colour rather than adds as does RGB.

One of the blogs I looked at to get an idea of how to work the colours together was a PicktoChart post which helped keep me focused and not deviate too much when trying to select my colour palette.

Research: Male grooming care

moustacheAs the subject matter of this infographic is male grooming care and, I myself am not male or have any facial hair I had to do a bit of research for this in order to get a better understanding of the subject matter.Screen Shot 2015-06-08 at 11.27.00 am

Screen Shot 2015-06-08 at 11.36.04 amMy main source of information was my partner who has been growing a moustache very similar to the one depicted. I watch him as he groomed his facial hair in order to a real view point of the process. I also asked him questions about why he did certain things in that order. On top of this interview style research I also read some blogs on how other people completed this process in order to get a better generalised idea of the process.

Screen Shot 2015-06-08 at 11.37.03 am

(Click the images to visit blogs)

Research: Illustrator Techniques

photo.jpgAdobe’s Illustrator application was something I had never used before and I had only just become familiar with the basics of Adobe Photoshop so this was definitely going to be a challenge. Though the lessons we got in class were definitely helpful, they were more the beginning foundation and the broader basics on how things worked. Therefore lots of research and video tutorials were going to be happening while creating this infographic.

Some of the tools that I needed help with clarifying how to use were the Reflect Tool as well as creating an Object Mask. In photoshop it was as simple as clicking one button to create a mask layer however within Illustrator there are many more steps required in masking areas of your image. This was something that proved challenging for me, mainly because I miss read the instructions on the adobe website and needed to watch a YouTube video tutorial on how to complete the process correctly.

The Reflect Tool was a very useful tool for me once I figured out that it existed and how to work it as I was only able to draw one half of the moustache nicely so being able to reflect and duplicate that made life easier. Also there were other images I drew that required we to mirror the orientation or duplicate and mirror the orientation so the Reflect Tool became extremely helpful in making the process much more efficient.

Research: Infographic Inspiration

c1ca2dc4fea3dcf6424d91ac98c2cbffThis was the main infographic that inspired  a lot of my final design and really helped me execute the look I was going for.

Below is another infographic that helped 1558534_866597130033655_7698489090961797796_nme get an idea of what I should be doing and how the images can look. Also seeing how other people proportioned their amount of text with thesize of images was really helpful to see.

These next two infographics were less inspiration and more guidelines in infographic format. The first infographic shows The 10 commandments of Typographyfont-infography which I found really helpful in selecting the right fonts for my design and the second is an infographic on What makes a bad infographic and how to make it better.What-Makes-A-Bad-Infographic This graphic proved to be extremely helpful especially in having the right layout of my own design

Research: Infographics

Screen Shot 2015-05-14 at 11.17.44 am As Customer Magnetism outlines on their post an infographic can help bring interest to a topic otherwise boring and improve the consumption of the topic through visual communication, 90% of information transmitted to the brain is visual and 40% of people respond better to visual information than text.

With this in mind I know that I’ll have to have very strong depictions of the instructions outlined in the infographic. Allowing a reduction in the words used and more reliance on the image to portray the main message rather than the text.

Our lectures also reinforced the idea that information can be incredibly powerful however it always seems to be presented in a boring and non-enganging way. This is something that infographics try to counter act by adding colour and images to the information being presented.

The 3 main components that come together and make an infographic are visual, content and knowledge. Finding the right balance of these is very important but also one of the more difficult things to do as people digest information in various different ways and more often than not infographics are viewed by large numbers of people very quickly.These 3 components can then be broken down further more so individually.

1. Visual component: can be broken down into 3 sections of colour coding, graphics and reference icons.

2. Content component: can be further broken down also into 3 further sections time frames, statistics, references.

3. Knowledge component: can be broken down into 2 sections of facts and deductions

These 3 main components are key in building an effective infographic that can be easily viewed by large numbers of people. They are also things I’ll be thinking about and reviewing quite a bit while working by showing my work to friends and family in order to get instant feedback and alter my work as necessary.