Research: Infographics

Screen Shot 2015-05-14 at 11.17.44 am As Customer Magnetism outlines on their post an infographic can help bring interest to a topic otherwise boring and improve the consumption of the topic through visual communication, 90% of information transmitted to the brain is visual and 40% of people respond better to visual information than text.

With this in mind I know that I’ll have to have very strong depictions of the instructions outlined in the infographic. Allowing a reduction in the words used and more reliance on the image to portray the main message rather than the text.

Our lectures also reinforced the idea that information can be incredibly powerful however it always seems to be presented in a boring and non-enganging way. This is something that infographics try to counter act by adding colour and images to the information being presented.

The 3 main components that come together and make an infographic are visual, content and knowledge. Finding the right balance of these is very important but also one of the more difficult things to do as people digest information in various different ways and more often than not infographics are viewed by large numbers of people very quickly.These 3 components can then be broken down further more so individually.

1. Visual component: can be broken down into 3 sections of colour coding, graphics and reference icons.

2. Content component: can be further broken down also into 3 further sections time frames, statistics, references.

3. Knowledge component: can be broken down into 2 sections of facts and deductions

These 3 main components are key in building an effective infographic that can be easily viewed by large numbers of people. They are also things I’ll be thinking about and reviewing quite a bit while working by showing my work to friends and family in order to get instant feedback and alter my work as necessary.


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